I find what is getting in the way.
A family shop in Handlová had loyal regulars but no clear way to reward them. Perks depended on who was at the counter and whether anyone remembered.
I turn complex problems
into clear, useful
digital experiences.
Explore selected work
Adam Hoang · AarhusUX/UI & product designer
Available for junior & student roles
Scroll to exploreScroll to exploreHow I work.
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I listen, observe, and test assumptions.
I spoke with the shop owners and customers, observed how purchases happen at the counter, and mapped the whole experience. The pattern was clear: people liked being rewarded, but nobody knew where they stood.
I turn insights into an idea to test.
Instead of fixing rewards case by case, I proposed one system for the whole shop: customers earn points with every purchase and always see where they stand. The shop controls the rewards. A direction worth testing.
HOW I DESIGN
A place for every detail.
01 / STRUCTURE
Map it out.
Pages, sections, and what belongs where.
02 / LAYOUT & FLOW
Start small.
Make the essentials work across screens.
03 / VISUAL DIRECTION
Find the feel.
Research and audience guide the mood.
04 / UI + SYSTEMS
Make it work
together.
Precise screens. Components others can follow.
THE THINKING, IN PRACTICE
Selected work.
The shop story continues with Kazuki Rewards.
Tillio
Snap a receipt, split the bill.
In development
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Northline
A website for first-time climbers.
Live demo
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Kazuki Rewards
Loyalty app for a family-run shop.
Usability-tested, 5/5
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Ranný brief
Desktop tool that drafts finance posts.
Live demo
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Stride
Running dashboard with an AI coach.
Live demo
View project
THE PERSON BEHIND THE WORK
I’m Adam
A product designer who asks why, then gets into the how.
I care about understanding people, making thoughtful design decisions, and turning ideas into useful things.
AI is part of my toolkit. Curiosity, care, and judgment shape what I make.
- Based in
- Aarhus, Denmark
- Studying
- Digital Concept Development (top-up), Business Academy Aarhus
- Graduated
- Multimedia Design (AP degree)
- What a team gets
- Designs developers can build, no guessing.
- Pixel-perfect work, tidy files.
- Prototypes real enough to test with users.
THE NEXT CHAPTER
What’s
next?
A team to build with.
I’m open to junior and student roles in UX/UI, product design, and web design & development. I’m looking for a team where I can ask good questions, bring clarity to complex problems, and help make useful things.